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Means

Definitions

The chart of the 24 Means — an artist's preferred way of making. Three families (set, object, image), broken down into domains, registers and modes. Each Means is illustrated by two representative artists.

Set Contextual Work-environment relationship
1 Clinical

Contextual set that establishes a clinical relationship with the environment

The artist draws on the properties of the exhibition context and the properties of their actual creation in equal measure in order to intertwine the two and designate the work as this set.Olafur ELIASSON, Liam GILLICK

2 Dreamlike

Contextual set that establishes a dreamlike relationship with the environment

The artist draws on the properties of the exhibition context and the properties of their actual creation in equal measure in order to erase the distinction between the two and designate the work as this set.Doug AITKEN, Pierre HUYGHE

Work-visitor relationship
3 Playful

Contextual set that establishes a playful relationship with the visitor

The artist takes into account, in equal measure, the reaction they hope to elicit from visitors (in this case: amusement, laughter, etc.) and what they must create, and apprehends the work as this set.Martin CREED, Jonathan MONK

4 Hostile

Contextual set that establishes a hostile relationship with the visitor

The artist takes into account, in equal measure, the reaction they hope to elicit from visitors (in this case: discomfort or constrained movement, for instance) and what they must create, and apprehends the work as this set.Santiago SIERRA, Gregor SCHNEIDER

Associating an action Traces
5 Remains

Set that associates an action with its remains-type traces

The artist attributes equal importance to the action, the process, or one of their specific features (attitude, etc.) and to the traces which result from them, and apprehends the work as this set. Here, the traces are considered as simple remains of the action or process.FISCHLI & WEISS, Josh SMITH

6 Iconic

Set that associates an action with its icon-type traces

The artist attributes equal importance to the action, the process, or one of their specific features (attitude, etc.) and to the traces which result from them, and apprehends the work as this set. Here, the traces are elevated to the status of icons, symbolizing or embodying the preceding action or process.Allan MCCOLLUM, Simon STARLING

Live
7 Allegory

Set centered around a live, allegorical action

The artist attributes more importance to the action or process than to the traces that may result from them and apprehends the work as this set. Here, the action and process are of an allegorical nature.Francis ALŸS, Rirkrit TIRAVANIJA

8 The individual

Set centered around a live, personal action

The artist attributes more importance to the action or process than to the traces that may result from them and apprehends the work as this set. Here, the action and process are of a personal nature, i.e., centered around the physical involvement of the artist.KIMSOOJA, Jonathan MEESE

Object Sacralized Technical character
9 Collective unconscious

Object sacralized by its technical character and directed towards the collective unconscious

The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is achieved through the high level of technical prowess required to make the work and by the use of motifs and symbols pertaining to the collective unconscious.Jeff KOONS, Takashi MURAKAMI

10 Individual unconscious

Object sacralized by its technical character and directed towards the individual unconscious

The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is achieved through the high level of technical prowess required to make the work and by the use of motifs pertaining to the life experience or imaginary of the artist.Wim DELVOYE, Damien HIRST

Manual process
11 Metaphysical dimension

Object sacralized through a manual process, presenting a metaphysical dimension

The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is created through the energy infused into the object (through handcrafting) and through its metaphysical dimension.CHEN Zhen, Keith EDMIER

12 Pagan dimension

Object sacralized through a manual process, presenting a pagan dimension

The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is achieved through the energy infused into the object (through handcrafting) and through its everyday or folkloric dimension.Stephan BALKENHOL, Haim STEINBACH

Human scale Vestige
13 Utopias

Human-scale, ‘vestige of the utopias’-type object

The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is reinforced by the vestigial aspect of Man's disappointed dreams and abandonned projects.Miroslaw BALKA, HUANG Yong Ping

14 Pop culture

Human-scale, ‘vestige of pop culture’-type object

The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is achieved through the vestigial, ‘nostalgic’ aspect of pop culture.Grayson PERRY, Mark LECKEY

Threat/protection relation
15 Dramatic

Human-scale object inscribed in a dramatic threat/protection relation

The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is used to establish a dramatic relation based on threat or, conversely, protection vis-à-vis the visitor.Adel ABDESSEMED, Mona HATOUM

16 Kinesthetic

Human-scale object inscribed in a kinesthetic threat/protection relation

The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is used to establish a kinesthetic relation based on threat or, conversely, protection vis-à-vis the visitor.Ernesto NETO, Adriana VAREJÃO

Image Moving Mise-en-scene
17 Documentary-style

Moving image with documentary-style mise-en-scene

The artist mainly uses video to shoot an action or testimony in a manner suggesting the objectivity of the gaze directing the camera.Aernout MIK, Eija-Liisa AHTILA

18 Parodic

Moving image with parodic mise-en-scene

The artist mainly uses video to shoot an action or situation staged to deride its subject.Candice BREITZ, Francesco VEZZOLI

State
19 Slow tempo

Moving image conveying an introspective state through a slow tempo

The artist mainly uses video to convey an introspective state. This introspective state is achieved through the (unconscious) synchronization of the visitor's inner rhythm and the slow flow of images.YANG Fudong, David CLAERBOUT

20 Rapid tempo

Moving image conveying an intoxicated state through a rapid tempo

The artist mainly uses video to convey a state of stimulation. This state of stimulation is achieved through the (unconscious) synchronization of the visitor's inner rhythm and the rapid flow of images.Pipilotti RIST, Elizabeth PRICE

Still Automated intermediary
21 Cold use

Still image produced through the “cold” use of an automated intermediary

The artist mainly uses photography or digital printing to witness a process or analytical attitude vis-à-vis the subject.Andreas GURSKY, Wade GUYTON

22 Visceral use

Still image produced through the “visceral” use of an automated intermediary

The artist mainly uses photography or instant photography to witness a process or an impulsive or instinctive attitude vis-à-vis the subject.Nan GOLDIN, Wolfgang TILLMANS

Hand-crafted
23 Drawing

Still, handcrafted image — drawing type

The artist mainly uses the drawn line as the medium for expressing their ideas and sensations, etc.Julie MEHRETU, Raymond PETTIBON

24 Painting

Still, handcrafted image — painting type

The artist mainly uses the space suggested by the paint and color as the medium for expressing their ideas and sensations, etc.Bernard FRIZE, Wilhelm SASNAL

Means: supplementary definition

Set

Any Means that cannot be reduced to either Image or Object Means.

Image

A two-dimensional presentation of autonomous visual data (not conceived in terms of the data's relationship to their surrounding context). An image may include three-dimensional or textual elements as long as their role is not central to the piece. In the opposite case, the previously overlooked support would emerge in its primary function: as the physical support of the three-dimensional or textual elements, thus giving the whole the status of “Object Means” or “Set Means”.

Note: in general, when the characteristics of the support are manifest one will most often be dealing with an Object- or Set-type Means rather than an Image-type Means (e.g., a monochrome painting or a painting featuring repetitive motifs or schemes, etc.).

Object

An object in the classic sense of the word, i.e., an individualized thing with finite contours, endowed with intrinsic characteristics independent from its environment.

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