The chart of the 24 Means — an artist's preferred way of making. Three families (set, object, image), broken down into domains, registers and modes. Each Means is illustrated by two representative artists.
| Set | Contextual | Work-environment relationship | 1
Clinical
Contextual set that establishes a clinical relationship with the environment The artist draws on the properties of the exhibition context and the properties of their actual creation in equal measure in order to intertwine the two and designate the work as this set.Olafur ELIASSON, Liam GILLICK |
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2
Dreamlike
Contextual set that establishes a dreamlike relationship with the environment The artist draws on the properties of the exhibition context and the properties of their actual creation in equal measure in order to erase the distinction between the two and designate the work as this set.Doug AITKEN, Pierre HUYGHE |
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| Work-visitor relationship | 3
Playful
Contextual set that establishes a playful relationship with the visitor The artist takes into account, in equal measure, the reaction they hope to elicit from visitors (in this case: amusement, laughter, etc.) and what they must create, and apprehends the work as this set.Martin CREED, Jonathan MONK |
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4
Hostile
Contextual set that establishes a hostile relationship with the visitor The artist takes into account, in equal measure, the reaction they hope to elicit from visitors (in this case: discomfort or constrained movement, for instance) and what they must create, and apprehends the work as this set.Santiago SIERRA, Gregor SCHNEIDER |
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| Associating an action | Traces | 5
Remains
Set that associates an action with its remains-type traces The artist attributes equal importance to the action, the process, or one of their specific features (attitude, etc.) and to the traces which result from them, and apprehends the work as this set. Here, the traces are considered as simple remains of the action or process.FISCHLI & WEISS, Josh SMITH |
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6
Iconic
Set that associates an action with its icon-type traces The artist attributes equal importance to the action, the process, or one of their specific features (attitude, etc.) and to the traces which result from them, and apprehends the work as this set. Here, the traces are elevated to the status of icons, symbolizing or embodying the preceding action or process.Allan MCCOLLUM, Simon STARLING |
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| Live | 7
Allegory
Set centered around a live, allegorical action The artist attributes more importance to the action or process than to the traces that may result from them and apprehends the work as this set. Here, the action and process are of an allegorical nature.Francis ALŸS, Rirkrit TIRAVANIJA |
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8
The individual
Set centered around a live, personal action The artist attributes more importance to the action or process than to the traces that may result from them and apprehends the work as this set. Here, the action and process are of a personal nature, i.e., centered around the physical involvement of the artist.KIMSOOJA, Jonathan MEESE |
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| Object | Sacralized | Technical character | 9
Collective unconscious
Object sacralized by its technical character and directed towards the collective unconscious The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is achieved through the high level of technical prowess required to make the work and by the use of motifs and symbols pertaining to the collective unconscious.Jeff KOONS, Takashi MURAKAMI |
10
Individual unconscious
Object sacralized by its technical character and directed towards the individual unconscious The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is achieved through the high level of technical prowess required to make the work and by the use of motifs pertaining to the life experience or imaginary of the artist.Wim DELVOYE, Damien HIRST |
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| Manual process | 11
Metaphysical dimension
Object sacralized through a manual process, presenting a metaphysical dimension The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is created through the energy infused into the object (through handcrafting) and through its metaphysical dimension.CHEN Zhen, Keith EDMIER |
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12
Pagan dimension
Object sacralized through a manual process, presenting a pagan dimension The artist endows what they make with an aura, a certain distance vis-à-vis the spectator. Here, the aura is achieved through the energy infused into the object (through handcrafting) and through its everyday or folkloric dimension.Stephan BALKENHOL, Haim STEINBACH |
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| Human scale | Vestige | 13
Utopias
Human-scale, ‘vestige of the utopias’-type object The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is reinforced by the vestigial aspect of Man's disappointed dreams and abandonned projects.Miroslaw BALKA, HUANG Yong Ping |
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14
Pop culture
Human-scale, ‘vestige of pop culture’-type object The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is achieved through the vestigial, ‘nostalgic’ aspect of pop culture.Grayson PERRY, Mark LECKEY |
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| Threat/protection relation | 15
Dramatic
Human-scale object inscribed in a dramatic threat/protection relation The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is used to establish a dramatic relation based on threat or, conversely, protection vis-à-vis the visitor.Adel ABDESSEMED, Mona HATOUM |
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16
Kinesthetic
Human-scale object inscribed in a kinesthetic threat/protection relation The artist creates a work that takes human scale into account, establishing a certain proximity with the spectator. Here, the proximity is used to establish a kinesthetic relation based on threat or, conversely, protection vis-à-vis the visitor.Ernesto NETO, Adriana VAREJÃO |
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| Image | Moving | Mise-en-scene | 17
Documentary-style
Moving image with documentary-style mise-en-scene The artist mainly uses video to shoot an action or testimony in a manner suggesting the objectivity of the gaze directing the camera.Aernout MIK, Eija-Liisa AHTILA |
18
Parodic
Moving image with parodic mise-en-scene The artist mainly uses video to shoot an action or situation staged to deride its subject.Candice BREITZ, Francesco VEZZOLI |
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| State | 19
Slow tempo
Moving image conveying an introspective state through a slow tempo The artist mainly uses video to convey an introspective state. This introspective state is achieved through the (unconscious) synchronization of the visitor's inner rhythm and the slow flow of images.YANG Fudong, David CLAERBOUT |
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20
Rapid tempo
Moving image conveying an intoxicated state through a rapid tempo The artist mainly uses video to convey a state of stimulation. This state of stimulation is achieved through the (unconscious) synchronization of the visitor's inner rhythm and the rapid flow of images.Pipilotti RIST, Elizabeth PRICE |
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| Still | Automated intermediary | 21
Cold use
Still image produced through the “cold” use of an automated intermediary The artist mainly uses photography or digital printing to witness a process or analytical attitude vis-à-vis the subject.Andreas GURSKY, Wade GUYTON |
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22
Visceral use
Still image produced through the “visceral” use of an automated intermediary The artist mainly uses photography or instant photography to witness a process or an impulsive or instinctive attitude vis-à-vis the subject.Nan GOLDIN, Wolfgang TILLMANS |
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| Hand-crafted | 23
Drawing
Still, handcrafted image — drawing type The artist mainly uses the drawn line as the medium for expressing their ideas and sensations, etc.Julie MEHRETU, Raymond PETTIBON |
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24
Painting
Still, handcrafted image — painting type The artist mainly uses the space suggested by the paint and color as the medium for expressing their ideas and sensations, etc.Bernard FRIZE, Wilhelm SASNAL |
Any Means that cannot be reduced to either Image or Object Means.
A two-dimensional presentation of autonomous visual data (not conceived in terms of the data's relationship to their surrounding context). An image may include three-dimensional or textual elements as long as their role is not central to the piece. In the opposite case, the previously overlooked support would emerge in its primary function: as the physical support of the three-dimensional or textual elements, thus giving the whole the status of “Object Means” or “Set Means”.
Note: in general, when the characteristics of the support are manifest one will most often be dealing with an Object- or Set-type Means rather than an Image-type Means (e.g., a monochrome painting or a painting featuring repetitive motifs or schemes, etc.).
An object in the classic sense of the word, i.e., an individualized thing with finite contours, endowed with intrinsic characteristics independent from its environment.